NEWS & OPINION

Amelia Twine Amelia Twine

WE’RE RECRUITING | Social Media Lead

We’re looking for a Social Media Lead volunteer to join our team to manage all day to day aspects of our social media channels. Have a read through our role brief and get in touch for more information…

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Meet the Team | Funsho Osinoiki

Funsho is a trainee maths teacher with a passion to learn about and implement all things sustainable and ethical.  She is SFW’s new Digital Programme Leader; designing digital content for our website and social media. In her spare time, Funsho manages the YouTube channel 'Girl on The Way'; creating home sustainability videos, with the aim of informing her audience about ethical and environmentally friendly lifestyle alternatives.

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Meet the Team | Alice Warren

Introducing one of our community inclusion volunteers, Alice. She’s based in Falmouth, studying Fashion Design and running her side-hustle of creating designs from fabric remnants.

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Q&A With Mya-Rose Craig - “Birdgirl”

SFW is proud to have Mya-Rose Craig (AKA Birdgirl) on our team. Mya is - among many others things - a birder, race equality activist and environmental campaigner. In this blog post, Mya tells us about the need for intersectional environmentalism and offers valuable insight into the world of fast fashion - and what needs to change.

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Activism - Why is it So Important?

In 2019, the UK’s government was the first country to declare a climate emergency and legislate around it. This historic moment would not have happened if it were not for the school strikes and nation-wide extinction rebellion protests that happened earlier in the year. This just shows that if we want change, we need to act on it. Climate activism has never been so important.

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Is the Government Doing Enough to Achieve Net Zero?

In 2019, The Climate Change Act 2008 was amended and the government put in place a 100% target reduction in green-house-gas emissions by 2050; ‘net-zero’. However, according to recent research, the UK is not even on track to achieve our previous 80% target reduction. Can the government step it up in time to stop the climate emergency?

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It’s Time to Call Out Greenwashing

As sustainability becomes more ‘fashionable’, companies around the globe are jumping on the band wagon - but not always in a good way. Greenwashing has become an unfortunate phenomenon with many brands claiming eco-friendly resources and practises, whilst the reality is far from sustainable. It is high time the law changed to prevent greenwashing and put an end to the deceit from which many brands benefit.

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Meet the Team | Amber Rochette

Amber is the new member of our Partnerships Team, focusing on finding sponsors for the event and securing long-lasting partnerships. Currently studying a Masters in Environmental Law and Sustainable Development, Amber’s environmental ethos stems from her upbringing in the Welsh countryside. She now seeks to help the fashion industry become more sustainable, believing fiercely that change must come from the top.

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Sustainable Fashion Resolutions

There are many ways to become a #SFWPioneer, and in this blog we list just a few of the small resolutions you could adopt for the start of 2021. Whether you vow to learn to sew, or take up second-hand shopping, there are so many small steps you can take to tackle fast fashion and empower the sustainable fashion movement.

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Amelia Twine Amelia Twine

Change is Now: Why You Should be Part of It

Fast fashion is having detrimental effects on people across the globe every day. The consequences of this system’s exploitation of people and planet are being see now - and this is not a problem that we can wait any longer to address. Donate to our Crowdfunder, become a #SFWPioneer and empower our community to fight fast fashion.

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Amelia Twine Amelia Twine

Our Crowdfunder Page is Here!

Sustainable Fashion Week is the first of its kind and was due to launch in April 2020, but now needs your help to raise £10,000. We're asking for your support to become a #SFWPioneer and launch Sustainable Fashion Week 2021 to the UK.

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Being Kind to the Earth

Across the world are ideas and philosophies which encourage compassion and empathy towards the planet. From Bolivia’s Law of Mother Nature to James Lovelock’s Gaia Hypothesis, there are several beliefs which uphold the idea of the planet as living. Adopting these beliefs, and beginning to imagine the Earth as part of ourselves, could be the first step in tackling the climate crisis and creating an ecological balance between people and planet.

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Bristol: a Hub for Sustainable Fashion

Bristol has been declared the most eco-friendly city in the UK - and it certainly delivers when it comes to sustainable fashion. Not only is the city brimming with second-hand, zero-waste and charity shops, but it is also home to some inspirational start-ups working to make sustainable fashion the mainstream.

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Fashion Waste Colonisation

Continents such as Africa and Asia have become the dumping ground for the Western World’s clothes. This means excessive waste colonisation as we allow other countries to take on the devastating environmental consequences of our textile waste, leading to overfilled landfill sites, pollution and floods. However, we can learn a lot from the creative and innovative use of second-hand clothes seen in many African nations.

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Black Designers and Models who Changed the Face of the Fashion Industry

Underrepresentation of black people is an issue across all industries, and fashion is no exception. But the fashion world would be nothing without the contributions from the likes of Willi Smith and Tracy Reese. This article looks at the work of incredible artists who have been influential in their work as fashion designers and models.

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Meet the Team | Hattie Rowan

Hattie is a recent graduate who is part of SFW’s Communications Team responsible for the website and newsletters. She is passionate about finding more sustainable ways to uphold fashion and other industries, and renounce the outdated consumerist-driven way of life. Hattie believes that it is time we move away from fast fashion, and rediscover the art form in more sustainable, ethical ways.

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Meet the Team |Sam Peliza

Sam works with the Communications Team; reaching out to industries, the media and influencers to spread the word about SFW. Her background in fashion, beauty and vintage retail - and her passion for the creative repurposing and upcycling of clothing and other products - inspired Sam to join SFW. We feel very lucky to have her on our team, helping to spread the word of sustainable fashion and make it an accessible and inclusive movement for everyone.

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Global Goals Week and Sustainable Fashion

This year’s Global Goals Week is more important than ever as the world’s sustainable development progress has been hindered by COVID-19. The goals were developed by the UN five years ago, and support many of the ideas and aims of sustainable fashion. Both seek an inclusive and equal approach to sustainable development, and both are crucial to overcoming the environmental crisis.

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LFW vs SFW

Is there a place for fashion weeks in a fair, representative and low impact fashion industry? As London Fashion Week draws to a close for 2020, our founder, Amelia, explores the difference between what Sustainable Fashion Week will be, in contrast to the current fashion week model.

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We’re recruiting! Join our team…

We’re recruiting for two Community Inclusion volunteers to join our SFW team. This is a crucial aspect of our work - elevating and amplifying the work of people in the community, and their action in favour of a sustainable fashion industry. Is this role for you?! Have a look…

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