There are many ways to become a #SFWPioneer, and in this blog we list just a few of the small resolutions you could adopt for the start of 2021. Whether you vow to learn to sew, or take up second-hand shopping, there are so many small steps you can take to tackle fast fashion and empower the sustainable fashion movement.

Fast fashion is having detrimental effects on people across the globe every day. The consequences of this system’s exploitation of people and planet are being see now - and this is not a problem that we can wait any longer to address. Donate to our Crowdfunder, become a #SFWPioneer and empower our community to fight fast fashion.

Sustainable Fashion Week is the first of its kind and was due to launch in April 2020, but now needs your help to raise £10,000. We're asking for your support to become a #SFWPioneer and launch Sustainable Fashion Week 2021 to the UK.

As SCAP 2020 ends, Textiles 2030 takes over. Textiles 2030 will launch in April 2021 and aims to accelerate the fashion industry’s move away from our current ‘take, make, use, throw’ model towards a circular system. In this system clothes are used for longer, are re-used and recycled fibres are used to create new products whilst carbon and water impacts are reduced.

Across the world are ideas and philosophies which encourage compassion and empathy towards the planet. From Bolivia’s Law of Mother Nature to James Lovelock’s Gaia Hypothesis, there are several beliefs which uphold the idea of the planet as living. Adopting these beliefs, and beginning to imagine the Earth as part of ourselves, could be the first step in tackling the climate crisis and creating an ecological balance between people and planet.

Bristol has been declared the most eco-friendly city in the UK - and it certainly delivers when it comes to sustainable fashion. Not only is the city brimming with second-hand, zero-waste and charity shops, but it is also home to some inspirational start-ups working to make sustainable fashion the mainstream.

Continents such as Africa and Asia have become the dumping ground for the Western World’s clothes. This means excessive waste colonisation as we allow other countries to take on the devastating environmental consequences of our textile waste, leading to overfilled landfill sites, pollution and floods. However, we can learn a lot from the creative and innovative use of second-hand clothes seen in many African nations.

Underrepresentation of black people is an issue across all industries, and fashion is no exception. But the fashion world would be nothing without the contributions from the likes of Willi Smith and Tracy Reese. This article looks at the work of incredible artists who have been influential in their work as fashion designers and models.

Hattie is a recent graduate who is part of SFW’s Communications Team responsible for the website and newsletters. She is passionate about finding more sustainable ways to uphold fashion and other industries, and renounce the outdated consumerist-driven way of life. Hattie believes that it is time we move away from fast fashion, and rediscover the art form in more sustainable, ethical ways.

Sam works with the Communications Team; reaching out to industries, the media and influencers to spread the word about SFW. Her background in fashion, beauty and vintage retail - and her passion for the creative repurposing and upcycling of clothing and other products - inspired Sam to join SFW. We feel very lucky to have her on our team, helping to spread the word of sustainable fashion and make it an accessible and inclusive movement for everyone.

As we come to the end of the Soil Association’s Organic September, our Communications Lead, Alex, explores the benefits of using organic cotton. Did you know there are over 100 million cotton farmers producing cotton in 80 countries worldwide, with cotton production covering 2.5% of the world’s arable land?

Image courtesy of Environmental Justice Foundation.

This year’s Global Goals Week is more important than ever as the world’s sustainable development progress has been hindered by COVID-19. The goals were developed by the UN five years ago, and support many of the ideas and aims of sustainable fashion. Both seek an inclusive and equal approach to sustainable development, and both are crucial to overcoming the environmental crisis.

Is there a place for fashion weeks in a fair, representative and low impact fashion industry? As London Fashion Week draws to a close for 2020, our founder, Amelia, explores the difference between what Sustainable Fashion Week will be, in contrast to the current fashion week model.

We’re recruiting for two Community Inclusion volunteers to join our SFW team. This is a crucial aspect of our work - elevating and amplifying the work of people in the community, and their action in favour of a sustainable fashion industry. Is this role for you?! Have a look…

Can a Fashion Week even be sustainable? Georgia investigates the harmful environmental impact that the annual fashion weeks across the globe can have, from the physical event itself, to the mindsets that the events encourage; suggesting that fashion is ‘seasonal’ and therefore encouraging more and more consumption. However, cities like Helsinki are pioneering sustainable fashion weeks, inspiring other cities to follow suit.

Ben is SFW’s Digital Programme Lead, responsible for creating content using recorded interviews and How To workshops. Ben is a young creative who works in and around Bristol as an image consultant, photographer and stylist. He strongly believes that it is time for a change in the fashion landscape, including more representation, education surrounding manufacturing and a real effort to alter the perception around single use clothing.

The world is seeing a rise in second hand shopping as consumers seek cheaper, more sustainably-sourced alternatives to fast fashion. In the US alone, the resale market has grown 21 times faster than the new apparel market in the last 3 years. Buying second hand has several environmental and social advantages. It could also mean that fashion brands begin to provide more environmentally-conscious clothing as they seek to keep up with the growing second hand trend.

Amelia Crews is the Ambassador Lead for SFW. She is a recent graduate in Business and Digital Marketing and has joined SFW because of her love of clothes and her desire that we learn to see the beautiful value in pre-used clothing. She believes that, rather than supporting a constant stream of new clothing, we should learn to create new from the old and find more value behind what we wear.

This month, Oxfam launched its #secondhandseptember campaign; asking people to pledge to only shop second hand for 30 days or more. The campaign aims to enhance sustainable fashion and help decrease the 336,000 tons of clothing waste which end up in UK landfill each year. Our blog suggests some online stores which make it easy to shop second hand.

Alex has joined our Communication Team to look after Sustainable Fashion Week's social media channels. Having worked for the fashion industry, Alex understands first-hand the destructive environmental impact it has. Her passion for sustainable fashion, and embracing sustainable lifestyle choices where one can, is what drove Alex to join SFW.