There are many ways to become a #SFWPioneer, and in this blog we list just a few of the small resolutions you could adopt for the start of 2021. Whether you vow to learn to sew, or take up second-hand shopping, there are so many small steps you can take to tackle fast fashion and empower the sustainable fashion movement.

The world is seeing a rise in second hand shopping as consumers seek cheaper, more sustainably-sourced alternatives to fast fashion. In the US alone, the resale market has grown 21 times faster than the new apparel market in the last 3 years. Buying second hand has several environmental and social advantages. It could also mean that fashion brands begin to provide more environmentally-conscious clothing as they seek to keep up with the growing second hand trend.

Amelia Crews is the Ambassador Lead for SFW. She is a recent graduate in Business and Digital Marketing and has joined SFW because of her love of clothes and her desire that we learn to see the beautiful value in pre-used clothing. She believes that, rather than supporting a constant stream of new clothing, we should learn to create new from the old and find more value behind what we wear.

This month, Oxfam launched its #secondhandseptember campaign; asking people to pledge to only shop second hand for 30 days or more. The campaign aims to enhance sustainable fashion and help decrease the 336,000 tons of clothing waste which end up in UK landfill each year. Our blog suggests some online stores which make it easy to shop second hand.