Sam works with the Communications Team; reaching out to industries, the media and influencers to spread the word about SFW. Her background in fashion, beauty and vintage retail - and her passion for the creative repurposing and upcycling of clothing and other products - inspired Sam to join SFW. We feel very lucky to have her on our team, helping to spread the word of sustainable fashion and make it an accessible and inclusive movement for everyone.

Holly has joined the SFW team as our Programming Lead; planning the marketplace at our Hub Event and putting together a programme of workshops. She has a background in law and for 9 years has run the vintage clothes store @vinrougevintage.