A little info about R Reflections…

The innovative app R Reflections is a sponsor of Sustainable Fashion Week. Have you had a go yet? The R Reflections founder, Rebecca, chats below about the app, how it works and how it helps reduce the problems inherent in fast fashion.

You’re probably wondering what R Reflections is and how it works…?

R Reflections is a virtual clothes fitting room app, allowing the users to be the models, try on the clothing they like, to determine whether an item of clothing suits them, their body shape and size, all before purchasing.

Users are able to upload a full body or a face photo of themselves into the app, making them the models. If users opt to take a face photo, their face is placed onto to a body outline, which they can change the skin colour, body shape and size to match their own, in order to make their virtual clothes fitting room experience more personalised.

There are two ways in which users can upload clothing they like into the app, either via saving images of clothes onto their device photo library or by taking a photo on their device camera.

Within the app there is a pre-loaded clothing section where users can search for clothes via the search page in the app. I have partnered with clothing brands and have downloaded their clothes onto R Reflections, for all their customers and my app users to try on a buy directly from the brands websites.

You’re probably wondering why R Reflections is so important and how it helps to positively change the industry and environment…?

Returned clothing within the fashion industry is having a massive impact on not only the retailers like yourself, but the environment. Research shows that online returned clothing is set to reach 5.6 billion pounds by 2023. R Reflections is aiming to reduce this figure by encouraging customers to use the app when shopping for clothes, so that they have an idea of what the clothes will look like on themselves before purchasing.

When clothing is returned to brands, it requires additional transportation which creates more CO2 emissions by travelling back to the brands depot/warehouse. These journeys back to the brands could be reduced by allowing online customers to try before they buy in order to reduce the extra CO2 emissions.

R Reflections aims to help reduce the effect the fashion industry has on the environment by helping to reduce returns and CO2 emissions, whilst enhancing customer’s clothes shopping experience and decrease customer disappointment when they receive their clothes.

After all… “It’s all about you!”