Is there a place for fashion weeks in a fair, representative and low impact fashion industry? As London Fashion Week draws to a close for 2020, our founder, Amelia, explores the difference between what Sustainable Fashion Week will be, in contrast to the current fashion week model.

Can a Fashion Week even be sustainable? Georgia investigates the harmful environmental impact that the annual fashion weeks across the globe can have, from the physical event itself, to the mindsets that the events encourage; suggesting that fashion is ‘seasonal’ and therefore encouraging more and more consumption. However, cities like Helsinki are pioneering sustainable fashion weeks, inspiring other cities to follow suit.