Introducing SFW Hub: Brighton
Introducing our lovely SFW Hub: Brighton team, delivered by Brighton Fashion Collective!
Brighton Fashion Collective is a community group comprising of passionate individuals and two leading local non-profit organisations: Brighton Peace & Environment Centre, a long-standing local environmental charity, and Sew Fabulous, a not for profit sewing studio and Community Interest Company.
Their mission is to champion sustainable fashion initiatives locally and amplify impactful national and international campaigns. They proudly produce Brighton Sustainable Fashion Week each year, and host a diverse array of events throughout the year, all dedicated to fostering a more sustainable and ethical approach to fashion.
The Team
Hayley Franco
Trustee at the Brighton Peace and Environment Centre, Hayley embarked on her sustainability journey in fashion six years ago when a News Years resolution to never buy new clothes again quickly evolved into a passion for raising awareness about the fashion industry’s impact on people and the planet. Alongside local organisations and individuals, Hayley spearheaded Brighton’s inaugural Sustainable Fashion Week, advocating for mindful consumption and eco-friendly practices in the fashion world.
Susie Deadman
Founder and CEO of Sew Fabulous, a CIC that provides creative, affordable and accessible classes and events for children, adults and communities. Co-founder of Sustainable Fashion Week Hub: Brighton and the new entity, Brighton Fashion Collective.
Marren Hager
A sustainable fashion consultant, pattern cutter, educator and activist living in Brighton with over 20 years’ experience working in sustainable fashion. She's a summa cum laude Fashion Design graduate of FIT in New York and is currently working towards a master’s degree in Sustainable Fashion at Falmouth University and is the co-founder of Affirmative Tailoring, a trans inclusive community fashion project in Brighton.
Becca Freeman
Centre Manager of the Brighton Peace and Environment Centre, a local volunteer-led charity dedicated to transforming environmental attitudes and behaviours through education and community outreach. Rebecca leads one of BPEC's oldest projects, overseeing a team of dedicated volunteers to raise essential funds for the charity each year. Her leadership and passion are instrumental in supporting BPEC’s mission to promote sustainable development and environmental protection in the community.
Lucy Lindley
Climate communicator, crafter, designer and MA Sustainable Design graduate. Her work takes a holistic, intersectional and accessible approach to how we talk about and engage with sustainability and circularity. Since 2020, Lucy has been an ambassador for Remake, an organisation that unites changemakers in the fight for human rights and climate justice in the clothing industry. She is also a co-organiser of Brighton’s Sustainable Fashion Week and founding member of the Brighton Fashion Collective.
Besma Whayeb
Sustainable fashion and lifestyle influencer and author of CuriouslyConscious.com, a Top 40 Fashion Blog for 2024. Founder of Ethical Influencers, a collective of 1,200+ digital creators working towards a better world, and a co-founding member of Brighton Fashion Collective.